Have you ever received a call or message from someone who spoke for a while before revealing the purpose of their contact? It’s frustrating, right? This scenario highlights the importance of transparent communication, especially when explaining the reason behind requesting a meeting with a prospect. In the world of business, clarity and directness go a long way in establishing trust and building meaningful connections.
Getting to the Point:
Psychologists have found that people are 34% more likely to comply with a request if the reason behind it is provided upfront. This principle holds true in various situations, including arranging meetings with potential clients. When you quickly and clearly state the purpose of your meeting, you’re showing respect for your prospect’s time and attention.
The Power of Explaining Your Meeting Intent:
Consider two scenarios. In the first scenario, you receive a message asking if you have half an hour to spare on Tuesday afternoon for a meeting. In the second scenario, you’re asked if you can spare half an hour on Tuesday afternoon to discuss two specific candidates and how they would be an excellent fit for your needs. Which scenario would you find more appealing and be more likely to agree to?
In the second scenario, the individual explains the purpose of the meeting right away. This approach not only saves your time but also provides a clear understanding of what to expect and allows you to mentally prepare for the meeting. When you’re on the receiving end, the second option sounds more appealing because it’s upfront, transparent, and lets you know exactly what you’ll be discussing.
Building Trust Through Clear Communication:
When you’re prospecting or reaching out to potential clients, showing them that you value their time and are forthcoming with information can go a long way in building trust. Rather than leaving them guessing about the purpose of the meeting, you’re providing them with essential details upfront. This establishes a foundation of trust and demonstrates your professionalism.
Transforming Outcomes: Practical Examples:
- Client Engagement: Instead of a vague meeting request, try: “Could we schedule a meeting to explore how our strategic recruitment approach can streamline your hiring process and assist with [example of current business challenges they are facing]?” In order to do this well, spend some time researching the challenges facing the client, all business challenges can be solved with the right problem-solving approach after all.
- Candidate Interaction: Instead of a generic message, opt for being direct and clear with the candidate. If you have a specific role you are considering them for try something like: “I’d love to discuss [specific job, rate, duration, etc.] that could propel your career forward as it aligns to [their specific skillset and job requirements. Can we chat about it?” . If you would like to engage the candidate before you have something specific in mind, spend a few minutes understanding what it is you want to get out of the interaction and what questions could help you get there. If it is that you would like to use the candidate to talk to a client about solving a problem of theirs, talk to the candidate and help them to understand exactly what you are trying to do and how it could turn out (both good and bad). Being specific helps show your integrity which will make candidates want to work with you years from now.
- Clear Agenda: Always begin the meeting with a brief overview of what you intend to cover. For instance, “In this meeting, I’ll present how our comprehensive candidate sourcing strategy aligns with your company’s growth goals. I will go on to what we need from you in order to best support your companies strategy, and lay out a plan on how to take practical action that will benefit us both.”
Conclusion:
Transparent communication is a powerful tool in the world of business. When you clearly explain why you want a meeting and what solutions you have to offer, you’re respecting your prospect’s time, establishing trust, and setting the tone for a productive discussion. By adopting this approach, you’re showcasing your professionalism and genuine interest in meeting your client’s needs. So, the next time you reach out for a meeting, remember that clarity and transparency pave the way for meaningful connections and successful collaborations.
Further reading:
If you want further tips on really persuading your audience to meet with you Forbes has written a great article here.
Summarizing the key points from the article into a handy mnemonic:
LCTTP – Listen, Care, Trust, Terms, Process
1. Give people a reason to listen to you.
Start with a clear and concise message (30 seconds or less) that helps them understand what they will get from investing more than 30 seconds in listening to you.
2. Show people that you truly care about them and their needs.
Give one very good example of how solving their problems helps solve one of your own problems, or otherwise has a deeper meaning for you.
3. Give people a reason to trust you.
Showcase your personal track record, give examples of where others have long term relationships with you or where you have garnered repeat business. Likeability/Social Proof.
4. Present your ideas in terms of pros and cons that will connect with your audience.
Broaden out describing how the longer term relationship will benefit them (WIIFM) and their organisations strategy (WIIFO) in the future, and how you can grow with them given your specific skills and how that matches their personal approach.
5. Define the action steps and clarify the process.
Give them a clear 4-5 step plan on next steps to get from where you are with them at the end of the call, to the very next step in your plan. Make the last step a clarification of the bigger picture process of the longer term goal.